Creative by design

The holy grail is a cocktail bar

It is widely said that change is the only constant. With the increased use of technology and data, change is going exponentially faster than before. Start-ups can suddenly grow to take-over long standing companies and established companies have to keep looking for new opportunities. In this environment many companies are searching for the best way to change the organization to become future proof and looking to other successful companies to try and copy their formula for succ

Don’t make the same mistakes Coca-Cola Company made

Not so long ago I worked with a company that wanted to design a new servicing model for their clients. During the session one of the managers got quite upset and wondered why no one in his team ever spoke to the customers or went to listen in at the helpdesk. He said he liked the ideas that came out of the workshop, but did not see relevance for their customer base. When I asked how often this manager asked his team to talk to customers and how much time he permitted them to

Why outside the box thinking is not only reserved for the brilliant minds among us

“Welcome all! Today we are going to do some great work. We are going to think outside the box, explore a new horizon, come up with fresh ideas, etc.” When I hear phrases like this, I get nervous. I am not sure if I want to explore new horizons, I tend to enjoy the horizon I see at the beach already quite a lot. But even worse, when I hear I have to think outside the box, the box seems so incredibly big that it becomes impossible to think outside it. I am sure, I am not the on

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